With a carefully thought through marketing plan to guide you in your day to day business, you will be taking a systematic approach to analysing your products and services, your competition, customers and prospects to develop effective strategies that achieve realistic goals which ultimately result in enormous savings in time, cost and effort. The mere process of thinking through your objectives and strategies and reshaping them appropriately will set you on a more profitable and rewarding path.
A marketing plan gives your business the focus and direction needed to realise its full potential. It identifies growth opportunities and makes better use of limited resources.
• Identify opportunities in the marketplace that your business can profitably pursue. • Increase your productivity through reducing wasted time and effort. • Help you concentrate on the things you do best. • Improve utilization of your finite resources. • Give you a ‘blueprint’ to enable you to build your business systematically. • Coordinate every function in your business so that each part is reaching toward the same goals. • Provide you with a practical day-to-day decision reference points. • Give your business a sharper focus for your customers and employees. • Give you an edge on your nearest competitors.
“With a cohesive, soundly based marketing plan in place you can systematically develop your business for a more profitable outcome” Marketing Plan Builder is particularly beneficial for SME’s with limited internal specialist marketing resources and who wish to take their business to the next level. It is also a valuable reference guide for career focused marketing students and graduates.
Marketing Plan Builder is a self completion template based system that gives users the information, tools, structure and… Read more…